AI answers
Google's "AI Overviews" summarise the web at the top of results. Being cited there is the new first place.
Service · Artificial intelligence
AI is changing SEO. Let's stay ahead.
Google AI Overviews, ChatGPT, Perplexity, Gemini… Search is no longer just ten blue links. More and more, AI answers directly — and cites its sources. The new challenge: being the business it recommends.
What's changing
Search is becoming conversational
When someone asks Google or an AI assistant a question, they increasingly get a written answer directly, even before the classic results.
In practice, people click less and read the AI's summary more. For a business, this shifts the stakes: it's no longer only about ranking well, but about being understood, judged reliable and cited by these answer engines. This is sometimes called generative engine optimisation (GEO). The good news: the foundations are the same as good SEO — clear content, authority, structure. AI rewards well-built sites.
The new playing field
Four shifts not to miss
New engines
ChatGPT, Perplexity, Gemini are becoming entry points. Your customers look there for recommendations too.
Structured content
Structured data and clear pages help AI understand — and therefore cite — your business.
Trust (E-E-A-T)
Expertise, authority and trustworthiness matter more than ever: AI favours credible sources.
How I work
AI as a tool, not a shortcut
I use artificial intelligence daily to go faster and further: analysing a site, exploring hundreds of keywords, spotting the questions your customers ask, generating content ideas or detecting technical issues. Used well, AI saves considerable time on tedious tasks.
But let's be clear: AI replaces neither strategy, nor judgement, nor knowledge of your business. Publishing mass AI-generated content without human oversight is even counterproductive — Google and AI engines detect and demote this kind of hollow content. Value comes from the combination: the power of AI plus human expertise and verification.
Concretely, every piece of content and every recommendation I produce goes through my own review: I check, adapt it to your reality, and keep your voice. You benefit from the speed of AI, without the pitfalls of "fully automatic".
Being cited by AI
How to become a go-to source
For a generative engine to recommend your business, it must first understand you and trust you. That comes through pages that clearly answer your customers' real questions, structured and consistent information, reviews and trust signals, and a well-kept local presence via your Google Business Profile.
In other words, there's no "magic trick" reserved for AI: what makes you visible in generative answers is very close to what makes you visible in organic search. That's why I build this AI dimension directly into the SEO work, at no artificial extra cost: we build a visibility that works both on classic search and on the search of tomorrow.
Frequently asked
AI and your visibility
No, it transforms it. People will keep searching for products, services and recommendations — some of those searches will simply go through AI answers. SEO doesn't disappear: it expands to these new entry points. Preparing now means gaining a head start.
No panic, but anticipation. A well-built site starts with an advantage, because AI values the same qualities as SEO: clarity, reliability, structure. We review your situation and adjust what needs adjusting, calmly.
I use it as an assistant — to go faster on research and first drafts — but every piece of content is reviewed, corrected and adapted to your business and your voice. Never generated content published as is: quality and accuracy always come first.
Let's stay ahead
Ready for next-generation search?
Let's review your visibility, today and in the face of AI. The first conversation is free and with no commitment.